Hands-on Help to Improve Business Performance

It’s fashionable to talk about Key Performance Indicators. In terms of Business Strategy there are only two true KPIs; Cashflow and Net Profit. Improve cashflow, increase profits and the value of the business increases, jobs are more secure and shareholder value increases. Amicia was founded on the belief that what hinders business success for most Small and Medium Enterprises (SMEs) is a lack of resources. Business owners and managers know what they want to achieve but many are held back because something is missing from the business. It may be that they lack a particular skill or piece of equipment, it may be that they need to re-structure their finances, or simply that there aren’t enough hours in the day. What’s the solution? We’ve yet to meet a businessman who says that what he needs is a consultant’s report. What most people want is a practical solution; someone to fill a knowledge or skills gap, or to take on a project and deliver measurable results. Whatever the need, whether short or long term, it’s usually hands-on help that’s needed, not “mentoring” “counselling” or “consultancy”. And that’s what Amicia offers. A FREE, structured, one-hour meeting to understand the major issues facing the company and its directors, leading to an agreed joint action plan to improve business performance. The pages on this site address some of the key issues facing any company, Marketing (and in particular Search Engine Marketing), Sales, Cost Control, Risk, Funding for Growth, Effective use of technology, Succession Planning and Exit Strategy. NEW for 2008. In a year when spending on online marketing will outstrip direct mail in the UK for the first time we have set up a Search Engine Optimisation brokerage. Search Engine Marketing is an important part of many companies’ marketing strategy, but the sector is beset with companies that claim to have expertise in Search Engine Optimisation, but in practice use “black hat” techniques that result in clients’ sites being penalised by the search engines. We have researched the market and established supplier relationships with companies that have proven expertise in Search Engine Optimisation. Search Engine Marketing is much more cost effective than pay-per-click advertising, delivering long term improvements to your online marketing. Find out more about our FREE Search Engine Optimisation brokerage service.